A pricing strategy entails more than determining price levels. Follow these 4 steps to define a sustainable pricing strategy.

On October 14th WellMode, Mixily, Jamie Ratermann and Thick Girl Yoga L.A. hosted a virtual panel about optimizing digital content for...

Many pricing strategies fail to anticipate customer behavior. In this blog we explore the paradox of choice and anchoring effect.

We discuss the rationale for and shortfalls of 4 prevalent pricing strategies: cost-based, competitor-based, customer-based and freemium.

Don’t like talking about money? We feel you. But pricing is vital for any sustainable business. But why? Read this first blog to learn more.

At WellMode, we know online wellness is here to stay. Recent research from Forbes magazine share that 9 in 10 Americans who exercise...