Business

Pricing 101: A roadmap to (re)defining your pricing strategy

A pricing strategy entails more than determining price levels. Follow these 4 steps to define a sustainable pricing strategy.

Event Recap: Optimizing your Digital Content for Yoga & Fitness Instructors

On October 14th WellMode, Mixily, Jamie Ratermann and Thick Girl Yoga L.A. hosted a virtual panel about optimizing digital content for...

Pricing 101: Customer Behavior

Many pricing strategies fail to anticipate customer behavior. In this blog we explore the paradox of choice and anchoring effect.

Pricing 101: Shortfalls of Common Pricing Strategies

We discuss the rationale for and shortfalls of 4 prevalent pricing strategies: cost-based, competitor-based, customer-based and freemium.

Pricing 101: Why talk about pricing?

Don’t like talking about money? We feel you. But pricing is vital for any sustainable business. But why? Read this first blog to learn more.

3 Steps to Building your Brand with Digital Content

At WellMode, we know online wellness is here to stay. Recent research from Forbes magazine share that 9 in 10 Americans who exercise...