BabetteDec 1, 202013 minPricing 101: A roadmap to (re)defining your pricing strategyA pricing strategy entails more than determining price levels. Follow these 4 steps to define a sustainable pricing strategy.
Cameron ClerOct 20, 20203 minEvent Recap: Optimizing your Digital Content for Yoga & Fitness InstructorsOn October 14th WellMode, Mixily, Jamie Ratermann and Thick Girl Yoga L.A. hosted a virtual panel about optimizing digital content for...
BabetteOct 13, 20204 minPricing 101: Customer BehaviorMany pricing strategies fail to anticipate customer behavior. In this blog we explore the paradox of choice and anchoring effect.
BabetteOct 6, 20204 minPricing 101: Shortfalls of Common Pricing StrategiesWe discuss the rationale for and shortfalls of 4 prevalent pricing strategies: cost-based, competitor-based, customer-based and freemium.