BabetteDec 1, 202013 minPricing 101: A roadmap to (re)defining your pricing strategyA pricing strategy entails more than determining price levels. Follow these 4 steps to define a sustainable pricing strategy.
Cameron ClerOct 20, 20203 minEvent Recap: Optimizing your Digital Content for Yoga & Fitness InstructorsOn October 14th WellMode, Mixily, Jamie Ratermann and Thick Girl Yoga L.A. hosted a virtual panel about optimizing digital content for...
BabetteOct 13, 20204 minPricing 101: Customer BehaviorMany pricing strategies fail to anticipate customer behavior. In this blog we explore the paradox of choice and anchoring effect.
BabetteOct 6, 20204 minPricing 101: Shortfalls of Common Pricing StrategiesWe discuss the rationale for and shortfalls of 4 prevalent pricing strategies: cost-based, competitor-based, customer-based and freemium.
BabetteSep 29, 20203 minPricing 101: Why talk about pricing?Don’t like talking about money? We feel you. But pricing is vital for any sustainable business. But why? Read this first blog to learn more.
Cameron ClerSep 15, 20203 min3 Steps to Building your Brand with Digital ContentAt WellMode, we know online wellness is here to stay. Recent research from Forbes magazine share that 9 in 10 Americans who exercise...