Event Recap: Optimizing your Digital Content for Yoga & Fitness Instructors

On October 14th WellMode, Mixily, Jamie Ratermann and Thick Girl Yoga L.A. hosted a virtual panel about optimizing digital content for yoga instructors. As the demand for digital wellness offerings expands, you have the opportunity to connect to your network in dynamic new ways—beyond the studio. Here’s the recap on how to sell tickets to your online classes on Mixily, continue making revenue with Wellmode, promote your offerings on social media, and create engaging digital experiences and content.

The event was pay-what-you-can and together we raised $70 for Black Women For Wellness. Donate here if you benefit from our training!

Recap:

What does it mean to optimize digital content?

  • Pay attention to the way your audience responds to your content specifically in DMs and comments

  • Show up consistently

  • Repurpose content across events, social, blog, newsletter, courses, etc.

  • Do monthly data check ins, see what is performing well and adjust accordingly

  • Understand your audience - show up with authority, know who you’re talking to and what their pain points are


Tips for recording videos for optimal use after?

  • You don’t need fancy equipment! Instead of using your computer to zoom record, set up a smartphone (using the back camera) to record your video.

  • Do a quick 1-min test shot to ensure your lighting and audio are optimal.

  • Check out the blogs on WellMode to get started with best practices for audio, lighting, and recording.

  • Chat with the WellMode team about monetizing your recorded videos for 10x return on your classes


What features of Mixily are helpful for yoga instructors?

  • You can easily duplicate classes

  • Embed a Listing Page on your website, so as soon as you make a new class it shows up on your website and you can sell tickets, no more copying and pasting links

  • Your students don’t need a Mixily account to register for classes

  • Sell tickets on a clean, beautiful page that looks and feels like its yours

  • Make more money, with Mixily there is only a 1% fee per paid ticket, compared to Eventbrite’s 3.5% fee

  • Offer paid tickets, free, donation or a combo

About the speakers:

WellMode

WellMode works with wellness practitioners to create and scale their digital offerings. We edit, host and monetize your videos - giving you time back to focus on what you love.

Mixily

Mixily is the event hosting platform of your dreams, for IRL and URL events, designed for independent creators and small businesses. You can send online invitations to your classes, manage your guest list and RSVPs, message guests, sell tickets, connect Zoom, and more. It's always free for free events and ticketed events only have a 1% fee.

Jamie Ratermann

Jamie Ratermann is a social media and brand strategist with 10+ years experience building brands by curating social media content, cultivating key partnerships, building brand identities and data analysis. With her experience of working with brands as big as TripAdvisor and Financial Gym to companies just getting their start, she can help you focus in on what will give you the best returns for your brand and your time! She leads marketing coaching programs with entrepreneurs for either 1:1 or group coaching. She is also a certified health coach, combining that knowledge so that her clients reduce burnout and utilize their best mental performance in their businesses.

Thick Girl Yoga L.A

As the Owner and Creator of Thick Girl Yoga L.A., Christina has represented her brand at numerous events. Never one to back away from an ‘offer’ or an ‘opportunity’, the whole-body wellness advocate participated in various events focusing on healing and wellness where she shared meditation, yoga, and, in some cases, womb wellness, information. Some of these events include L.A. Care Yoga & Meditation, Supr Fest Vegan Festival, LMU Yoga Day, Soul Long Beach Festival, Senior Yoga (at Whittier College in Whittier, CA), and Nappywood. When the opportunity to model for Athleta Inc. (whose parent company is Gap Inc.) arrived, Christina jumped at the chance! She, along with her daughter, modeled yoga/fitness clothing for the ‘Power of She’ Campaign in the fall of 2019. This opportunity led to two more assignments for the ‘mommy-daughter duo’ as they signed on to model in the summer and fall Athleta Inc. campaigns for 2020.

With her Aries traits taking control, Christina created and hosted Thick Girl Yoga LA Aligned Chakra Yoga & Meditation Training, Thick Girl Yoga LA Beach Day, Rebirth Goddess Circle, The Art Of Femininity: Waistbeads & Yoni Steams, 90’s Hip Hop Thick Girl Flow Workshop, Mindful Mamas of Yoga, and Self Care Sunday’s Pop up Yoga Class. And expanding on the ‘I can!’ attitude of the Aries, this true Piscean appeared on podcasts spreading her message and purpose. She can be heard on Black Womxn Healing Pod and on Avocado & Honey. Additionally, she was featured in an article on Medium.com about her focuses on ‘body-positivity’, mediation, and combining neo-soul music with yoga.


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